Podcasting has exploded into a mainstream medium – one that small and medium enterprises (SMEs) are largely overlooking. In 2024, U.S. adults will spend 50 minutes per day on podcasts, and globally there are hundreds of millions of listeners (over 546 million worldwide). The opportunity is massive: Edison Research finds 47% of Americans (age 12+) listen monthly , with uptake across all generations (59% of 12–34 year‑olds; 55% of 35–54 year‑olds). The U.S. podcast advertising market alone is on track to surpass $2 billion in 2024. Despite this surge, many SMEs remain absent – failing to translate the medium’s growth into brand building or revenue. A mobile-friendly medium: Podcast listeners are highly engaged on the go. As one report notes, 65% of podcast audiences listen on a mobile device , tuning in during commutes, chores or workouts. This makes podcasting a uniquely flexible channel for busy consumers. In practice, U.S. podcast fans now spend nearly an hour daily listening...